tag:blogger.com,1999:blog-37032121.post5101925391136404650..comments2024-03-27T05:04:39.476-07:00Comments on Museum 2.0: How (and Why) to Develop a Social Media HandbookNina Simonhttp://www.blogger.com/profile/11723930679606298550noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-37032121.post-33022709285817566842009-03-23T23:40:00.000-07:002009-03-23T23:40:00.000-07:00I'm really glad I came across this from the Buzzab...I'm really glad I came across this from the Buzzable highered group. We are in the process of developing some social media guidelines/strategy. I have a <A HREF="http://www.mikemccready.ca/blog/2009/03/social-media-guidelines-do-you-need-them/" REL="nofollow">post</A> that is related to yours.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-37032121.post-3710025611921656422008-10-30T00:40:00.000-07:002008-10-30T00:40:00.000-07:00Great thoughts! Hmmm, brings out a couple of late...Great thoughts! Hmmm, brings out a couple of late night musings:<BR/><BR/>1 - Role of Marketing/PR: as gatekeepers of image and brand OR resources for and evangelists of viral messaging. Not exclusive, nor entirely dichotomous. But I hear people talk about wanting to connect more to their audience and allow for more direct staff voice to the public through social technologies, but when the rubber hits the road (due to fear of what if, perhaps?) there is a reflex to apply more control, oversight, and friendly guidelines that steal the soul from the enterprise. Make it hard for people to want to officially add this to their day-to-day responsibilities, or do it in their off-time. The only way many of these things seem to happen is through underground origins from passionate people that at some point or time bubble up and hopefully get accepted by the organization.<BR/><BR/>2 - "Whose clock are you on?" Many of the postings and strands I see are from folks who do 'em outside of work hours, or are times when work and personal interests and time intersect. It gets fuzzy at those borders. Most aren't part of their day job responsibilities, at the very least. So how is this gray area best navigated?<BR/><BR/>3 - In my mind, the key is for organizations to make it easier, not harder, for staff to do powerful, passionate messaging for your place. What does that look like, though? Openly celebrate the work that is done? Provide resources (money for development, access to professional development, etc.)? Time to work on their ideas? Understanding that mistakes will be made?<BR/><BR/>4) How are these resources turned inside-out, then, and applied to the community that wants to talk about and share the experiences they have with you? <BR/><BR/>As an aside:<BR/>This reminds me Seth Godin's writings, on not using web 2.0 capabilities to sell the same old product (so as a gimmick & advertising tool, in essence), but to tip the model over by making remarkable products that scream to be shared, and providing simple tools to help people share (and feel good about doing so).Sam Deanhttps://www.blogger.com/profile/04236463836271335086noreply@blogger.comtag:blogger.com,1999:blog-37032121.post-20660216641890059452008-10-27T16:21:00.000-07:002008-10-27T16:21:00.000-07:00Nina, I found this entry useful as our institution...Nina, <BR/><BR/>I found this entry useful as our institution has been grappling for a few months over guidelines for staff when posting about the museum online. To make a guidebook which is also a helpful resource instead of solely a rulebook seems to be the right way to go. I think the key is to not hinder productivity or creativity within your community while still maintaining institutional assets. Thanks for the offering an insightful perspective.<BR/><BR/>rlsailor soireehttps://www.blogger.com/profile/12485113654107777670noreply@blogger.comtag:blogger.com,1999:blog-37032121.post-58487407889385320952008-10-27T12:49:00.000-07:002008-10-27T12:49:00.000-07:00Paul,I agree that a "post, then filter" mentality ...Paul,<BR/>I agree that a "post, then filter" mentality is best for this stuff. But I do think that when you are doing basic things like creating a YouTube channel, it would be easiest for that creator to just know which other users to link to, to include a logo, that sort of thing. Especially in a video context, it would be useful for the handbook coordinator to provide a short video clip that could be amended to the beginning or end of a video to associate it with an institution (which becomes important if the video is embedded on other sites).<BR/><BR/>I don't think this is censorship--I truly think it adds value and can encourage more use of social media tools. And it helps the Web 2.0 creators as well if their activities are going to be judged based on their impact. If, for example, someone starts a blog and doesn't put analytic tracking software on it, that hurts both marketing and the blogger. When a manager asks, "why are we doing this?" everyone has to have an answer. That's true whether you're in the blogosphere or in the shop.Nina Simonhttps://www.blogger.com/profile/11723930679606298550noreply@blogger.comtag:blogger.com,1999:blog-37032121.post-30015781466505615122008-10-27T12:13:00.000-07:002008-10-27T12:13:00.000-07:00Hi Nina,This post seems oddly related (in my fever...Hi Nina,<BR/><BR/>This post seems oddly related (in my fevered mind at least) to your recent post on self-censorship in museums. Especially if the self-censorship is primarily tied to marketing/PR concerns.<BR/><BR/>I honestly believe that when the Marketing Department starts making up rulebooks, no matter how pithy, that the creative jig is up, and less 2.0 content will be produced by staff or volunteers, or at least the enthusiasm to create such content will be dampened or driven "underground" --- look what happened to the Exploratorium Explainers' blog, when it was hobbled for trivial "PR" reasons.<BR/><BR/>I have two practical ways that the type of issue you brought up about the camp could be handled without "Rulebook 2.0" <BR/><BR/>1)Contact the original poster and just ask them to include (or provide them with) basic info about the museum to add to their YouTube (or whatever 2.0) posting. <BR/><BR/>2) Add the info yourself into the "Comments Section" (I just did this myself with an unattributed picture of one of my exhibits from ASTC's 2008 Conference Flickr Feed.)POW! (Paul Orselli Workshop, Inc.)https://www.blogger.com/profile/05111591384018210698noreply@blogger.comtag:blogger.com,1999:blog-37032121.post-79570763749447653192008-10-27T11:04:00.000-07:002008-10-27T11:04:00.000-07:00Another of your posts I'm bookmarking!Another of your posts I'm bookmarking!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-37032121.post-37655867585253271082008-10-27T10:31:00.000-07:002008-10-27T10:31:00.000-07:00Nina, You've inspired me to do this for our instit...Nina, <BR/><BR/>You've inspired me to do this for our institution. I'll be sure to share it with you when I've got something.<BR/><BR/>BeckAnonymousnoreply@blogger.com