Do you consider yourself an "activist" for your organization, avocation, or art form? I've been increasingly turning to that...

Reader, I was wrong. In 2008, I wrote a post arguing that museums should focus on the pre-visit, not the post-visit, if they want to ca...

A woman walks into your museum. She's visited a few times before, and you vaguely recognize her as the lady who loved bubble painting,...

This guest post was written by Laurel Butler, Education and Education Specialist at Yerba Buena Center for the Arts (YBCA) in San Francisco,...

Many people ( Paul Orselli , Linda Norris , Pete Newcurator ) in the museum field have written about the question of museum "tribes...

Let's face it: there are people who are into coupons and there are people who are not. For people who love them, the coupon page is like...

Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are cust...

Signs like this one (spotted in the window at a large science center) drive me nuts. Why? Because they validate the highly-problematic conce...

This is the second part of a two-part interview with John Falk and Beverly Sheppard on their book Thriving in the Knowledge Age: New Busines...

When I moved across the country, a friend gave me a gift of a National Parks passport. This little booklet that lists all the US national p...

Like many people who've worked in science centers and interactive experience museums, I've always been perplexed by the fact that ha...

The conventional wisdom on museum memberships is that they are "one size fits many" programs whose primary benefits are free entra...