Me at the Norman Rockwell Museum |
Before we get to today’s topic, I want to start with a thank
you. I’ve received some many notes, emails, DMs, and tweets of support this
month. Your responses are so cheering, and I’m thrilled to get them.
I started this month with the metaphor of fitting into big
shoes. Those of you who know me in real life might know my love of shoes. So, I’ll
end this month with another shoe metaphor, of sorts. When I got those little
pings of support, I feel like I could dance. In some ways, though, it was a
little selfish. I got the praise, but no one else got to enjoy those good vibes.
What I’d like to see is that this digital space becomes a place where we all
get a chance to feel those good vibes. I imagine each month as a chance where
we can collectively engage on ideas, and where I share this amazing platform
with everyone. Think of this being a dance party, where I am happily sharing my
dancing shoes. And I must really like you all because I don’t share shoes lightly.
:> But, we’ll talk more about how this collective space will unfold next
month. Today, let’s finish up on this month’s topic, what I learned during my
time as a consultant.
This month, I started with looking at some broad reflection on our field and visitors before looking at some of the great ways that we do
participation in our spaces. I also posed a big question: Do we as a field signal
that we like our visitors?
I, myself, don’t know the answer. And I was really
interested in hearing people’s answers. I want to give a shout out to Bob Beatty,
who shared this topic on Twitter and Linkedin. Shares like that are what get
these questions to the biggest possible audience. Thanks to his efforts, we had
some wonderful feedback. (In subsequent months, I’ll include visitor feedback
by name after getting express permission from the writer. But today, I’m not
going to attribute these comments, as I am in a bit of a time crunch on my post.
I’m on my way to a camping trip without wifi in the Maritimes.)
The big themes from comments could be broken into three
broad categories: we think we do; we don’t even think about it, and we don’t.
The first set of comments signal something I have noted throughout my career. Most
people don’t develop program and spaces with the express hope of failing. We do
this work for visitors and people. Our challenge is that we can’t step outside
of our frames and beliefs. Our lack of understanding about visitors makes it
hard for us to really create visitor-centered projects. The rise in audience evaluation
is promising, certainly. But, one respondent remarked that we particularly like
audience evaluation when it supports what we already believe. We need to as a
field be better about hearing the difficult truths our visitors might share.
Another theme in comments was how much of our field seem
immune to visitor feedback. One comment particularly struck me. We see some of
our most front line, security, work as being immune to visitor feedback. Also, other
people mentioned how cold our spaces are, both temperature and emotionally, and
how we persist in that behavior as if our visitors are not customers who need
to be treated well. Now, temperature is something we will always have as a challenge
due to collection care. But, how many peoples do a good job of explaining why our
spaces are cold?
Finally, the majority of comments fell into the idea that we
don’t. Most people talked about the ways we maintain inequity through our hierarchical
thinking. We see ourselves as better than visitors, when as one colleague says
we just read a different book. And, our contempt for visitors is obvious to
people. We do this both in our physical spaces but also in the ways staff
speaks about visitors in our meetings and our hallways. I am curious if we
would want our physicians speaking of us this way. If we wouldn’t want to be discussed
this way, should we want our clients to be discussed in this manner? The ways
that we communicate internally about visitors, is a signal about how we, as
organizations think of our visitors. They are not just people who help us write
grants to banks to support us doing what we want to do. They are our partners
in keeping and sharing collections and ideas for the greater good for society.
What’s there to do then? Well, this is a hard one. The
persistent negativity about visitors isn’t something any one person can solve.
I would say that this can’t be something that just one or two departments can fix.
Museum education and front of house are often placed in the challenging
position of “standing up” for visitors in internal meetings. Frankly, everyone
should be standing up for visitors. Without them, we can’t keep our doors open.
Everyone should try to put themselves in the place of what is best for our organization,
which includes what is best for visitors. Everyone should work hard to speak
kindly about visitors. Everyone has to sign on to the social contract that
museums are for visitors, and then act accordingly. Until we agree and act as if visitors are
central to our work, we as a field will never accomplish our goal of being
equitable, accessible spaces.
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Looking forward, Nina will be back sharing more thoughts about
her blog next week. After that we’ll spend the latter part of August, we’ll
talk a bit about our next few months in this space. I’m basically driving into
the wilderness as soon as I finish posting this, but when I come back to society
next week, I’ll check comments here, at Twitter (@artlust), and at IG (@_art_lust_).