The quest for relevance begins with knowing your audience. Who are the people with whom you want to connect? What are their dreams, their im...

A new poster from the National Park Service, based on Rich Black's 2009 image. Over the past few months, I've been doing resear...

Dear Museum 2.0 friends, I know I that I haven't been sharing a lot on the blog, but behind the scenes, you've inspired me to writ...

Imagine a concise, well-designed report on audiences for cultural activities in a large urban city. Imagine it peppered with snappy graphi...

These are the notes and slides for a keynote speech I'm giving this Saturday at MuseumNext in Indianapolis. If you'll be there...

Blessing of the Replica Boards, July 19, 2015, 8am. Photo by Jon Bailiff. Relevance is not an end unto itself. It is a bridge. When you ...

For the past few weeks, I've been writing about relevance and museums. The conversation in the comments on each post has been fascinatin...

One of my favorite comments on the first post in this series came from Lyndall Linaker, an Australian museum worker, who asked: " Wh...

In pop culture-land, relevance is all about now. Who's hot. What's trending. If people on the street are talking about X, the muse...

"We want our museum to be relevant." I've heard (and said) this many times. But what does it mean for a cultural instituti...