I'm speaking in a few sessions, and all of them include opportunities for you to participate and lend your thoughts. On Saturday, Bryan Kennedy (Science Museum of Minnesota), Jim Spadaccini (Ideum), Kevin Von Appen (Ontario Science Centre), and I will be reprising our annual Web 2.0 session. Because attendees at these Web 2.0 sessions come from all walks of museum/technology, this year we're taking a new approach. We've identified four questions that we think you might be interested in. We'll ask for additional questions from the audience then use an applause-o-meter to select the questions of greatest interest, which we will discuss. Our four starter questions are:
- How do I convince those above me that it's a good idea and what are the quick, cheap and low-risk social media tools I can use to get started?
- Who should "own" social media initiatives internally--marketing, content, floor staff, or a combination?
- How do we measure return on investment?
- How do I tell if social media's the right approach for the topic/project at hand? What should I consider in terms of strategy?
Then! On Sunday, I'll be hosting You Can't Do That in Museums! with Kathy Maclean (Independent Exhibitions), Tom Rockwell (Exploratorium), and Eric Siegel (NY Hall of Science). We'll be taking a look at five topics that science centers tend to avoid--subjectivity, religion, politics, humor, and sex, presenting examples of what is considered "safe" and "not safe" in each category. Then, we're going to open it up to the audience to share your examples and opinions on the why of what's not safe. Tom will be creating a live mind-map of the session and it should be an energetic creative delving into the negative space of museum practice. Please come to the session with your own "can'ts" and "shoulds," or share them in the comments here.
Finally, on Monday, I'll be hosting an informal meetup about the Superstruct alternate reality game. Join us at noon at the Franklin to explore the world of ARGs, discuss how your institution might participate in Superstruct, and play with the future a bit.
If you don't want to come to any of this stuff but would like to meet up, let me know. I'm particularly keen to talk while exercising. Benchpress brainstorming? I'm there.
For those who won't be at the conference, I'll be twittering and will post reflections next week.