Wednesday, July 01, 2020

What we are called to do now

This post by Jackie Peterson was so impactful I asked to repost if from her blog:
I’ve been thinking about what to say, where to start. So many more folks in the world have said things more poignantly and eloquently than I ever could. Like most Black folks, I’m exhausted. The last time I was on an airplane was for a family memorial service. Every one of my joyful plans (family vacations, birthday celebrations, professional conferences) has been cancelled, postponed or moved to a virtual meeting. And then, nearly every day I check on the news or social media, another black person has been victimized by white supremacy. There are so many things happening in the world to rage at, to be sad about, to wear me down. But there’s one thing that keeps me perking up my ears despite all of that.
While I agree that some of our greatest work lies in unlearning the vile things white supremacy has us believing (yes, I’m including myself), the biggest challenge ahead of us is imagining - and then creating - a new world. A world that allows everyone to be free, and to reap the benefits of that freedom. This is an unprecedented opportunity for every single person alive right now. About half of the conversations in my house of late have been about the future. What DOES safety look like without police? What DOES a neighborhood with community land ownership look like? What DOES justice look like without our existing criminal justice system? These are things I believe are wholly worth our energy right now. Why? Because unless we all literally feel these things in our bones, nothing will change. The vision and the will to support that vision must precede action.
“There’s power in giving ourselves permission to be the one to imagine the next phase…what am I contributing to what comes next?”
— adrienne maree brown
To be clear: I am an abolitionist. As a public history practitioner, I know that reform will always be insufficient. We’ve tried it in so many ways, shapes, and forms that the continued harm done *still* significantly outpaces the gains we’ve won. It’s time to think bigger. It’s time to challenge ourselves and believe that we can build something better. As much as we need to dismantle and analyze every existing institution in our society, we also need to create new systems, new models, and new institutions. And it’s also time to let go of the perfectionism that keeps us from trying in the first place. We can’t be held back by the fear of doing it wrong. We need to be fueled by that beautiful vision so we can keep getting back up again if and when we fail.
For myself, the imagining is the easy part. That freedom - that true freedom - we all talk about wanting? I can describe it. I can see it, smell it, touch it, taste it. What I struggle with is what happens in between. How do we pave the path(s) to get us from here to there? And more importantly, how do we begin sowing the seeds of collective action? 
I was talking to my spouse about what it would take it truly live in an equitable society. I posited that a good number of people would need to sacrifice a lot in order to make it work. His immediate response addressed financial sacrifice. But I argued that financial sacrifices from a small percentage of individuals is a short-term solution. Does it need to happen? Yes. I live in a state that has no income tax. The city of Seattle continues to propose an income tax that is, in my opinion, incredibly fair. The starting point for those who would have to pay any income tax is pretty high, and the starting percentage is minimal (less than 5% in most cases). So from that perspective, yes, a sacrifice by those high wage earners is small, maybe even unnoticeable. 
But the shift and sacrifice that I believe needs to happen goes well beyond a financial one. It means shifting the way we distribute land. It means prioritizing care of the natural world over our individual needs for convenience and luxury. It means changing how we educate people and the value (or lack of value) we place on certain kinds of education. It means creating a new kind of economy where amassing significant wealth is neither desirable nor incentivized. It means utilizing a new kind of governing and decision-making process that de-centers accumulating or usurping power. It means a radical shift in how we see and value each other. 
Quotation-Angela-Davis-You-have-to-act-as-if-it-were-possible-to-81-31-89.jpg
Individualism and exceptionalism in an American context has held us back from acting in the interest of the collective on a large, national scale. But when it does happen, it’s an extraordinarily beautiful thing. My challenge to everyone right now is to think about how you can better move collectively. How can you begin to make space for others in your dreams and goals and visions? How can you more deeply investigate whether your goals and visions and dreams were implanted by capitalist, ableist, heteronormative, white supremacist society or whether there is a way for them to be in service of the collective? I’m not talking about the whole of humanity either. There’s no way any of us can tackle everything that needs attention in every corner of the world. But we can tackle something that is within a 2-block radius from our homes. Or our kids’ school. Or our 5-person team at work. Or our Saturday volunteer crew. If we start looking at what’s immediately in front of us, we can start to imagine what we can make look a little different, feel a little different. And then we begin to grow a larger practice of collective visioning and collective work. 

Tuesday, June 16, 2020

No longer in extremis.

Each week, I’ve been ceding the blog to others as a chance to hear many voices share their thoughts about our field, where we are, and where we are going. Before I introduce our writer this week, I will say, reach out if you’d like to add your thoughts. This field is varied, and each voice adds to our collective understanding of the situation.

For this week, I’m re-posting Andrea Montiel de Shuman’s Medium post with permission.

Andrea has been a leader in the museum technology field. I’ve always appreciated working with her on committees and spending time with her outside committees. Her grace and thoughtfulness are obvious in this post. I hope you appreciate it and her—I know I do:

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Author: Andrea Montiel de Shuman
Today, it is with a heavy heart that I announce my resignation.
I could not be any more proud of the years that I invested at an institution that has dedicated decades to serving an immeasurable amount of visitors from diverse backgrounds. The Detroit Institute of Arts has been a precious anchor where many of us have created memories that helped define who we are today.
It would be difficult to count the wonderful opportunities I’ve had here. Among other highlights, it was an honor to lead the ambitious AR project Lumin, which helped us, and the field at large, to confirm that it is possible to create meaningful AR experiences, even when technology has some catching up to do. It is hard to describe the gratification of seeing families meaningfully engaging with the Asian interactives we prepared with many advisors that included local members of the Asian communities. Both projects received awards by AAM. At large, I am proud of the countless hours of cross-departmental and community collaborations that will inspire me forever, hand-in-hand with colleagues who have invested their best efforts on behalf of the people we are committed to serving.
Representing my institution, I’ve had the honor of engaging in multiple professional development opportunities, such as speaking at conferences like SXSW, Museums and the Web (MW), Museum Computer Network (MCN), and other convenings dedicated to exploring best practices, ethics, and moral implications of arts + technology. This work led to my appointment as an organizing committee member of AAM’s Tech & Media MUSE Awards, my election as Program Co-Chair of MCN, being part of Knight Foundation’s initiative to support positions with digital expertise, and receiving grants to continue digital efforts. For the last three years, I’ve had the pleasure of collaborating with the Smithsonian Latino Center as part of the Educators Advisory Council, in preparation for the forthcoming Molina Galleries, which will focus on celebrating the contributions of Latinos in the History of America.
During our current crisis, knowing that the world largely communicates via digital platforms, as the Digital Experience Designer I strived to incorporate my best professional advice, along with the most relevant recommendations from my networks and the field at large, to help the institution make informed and strategic decisions. Numerous colleagues and I made suggestions and prepared resources to ensure that we had protocols, and that our digital projects were accessible to anyone regardless of internet access or physical ability.
However, unfortunately, our strategies have gone only partially used — Instead, many of us have struggled to understand how leadership is managing the digital efforts, and to gain active support for something as basic as commitment to a comprehensive accessibility approach, despite having the funds and internal expertise to do so. As a consequence, I believe that we have neglected a number of communities who support our operations through the millage, some who already go underserved by our institution and who need our attention the most these days.
Today we must face our reality:
It is not just the pandemic, the situation only exacerbated larger, systemic issues most staff are well aware of. In the past couple of years, the institution has been reshaped into a form that many of us cannot recognize — it is a contradictory, hostile, at times vicious and chaotic work environment that is no longer anchored in the visitor-centered practices that gave us our legacy, the one that we use in our marketing materials and that we quote to pursue funding.
I cannot identify a single strategy-level decision maker with visitor-centered expertise and enough cultural competency to develop and apply successful, proven methodologies in-house, let alone share with other institutions nationwide and beyond.
I understand the field at large is struggling to catch up with the demands of digital resources. However, the DIA is privileged to have one of the most comprehensive understandings of visitor experience in the field, thanks to world-class methodologies developed by the research, interpretation, and education teams; work led by respected colleagues in the field like Nancy Jones, Jennifer Wild C., Swarupa Anila, and Ken Morris. These practices have led to more meaningful, equitable, accessible, and diverse engagements with our visitors and one another. We are seated on a legacy of more than 25 years of comprehensive contributions to the museum education field, including formative and summative evaluations of how our exhibitions and engagements with various communities have performed.
Instead of using our best tools and talent we have in-house, many of my colleagues and I have been systematically disenfranchised. We constantly have to justify and defend our expertise, often unsuccessfully. We are being hurt by leadership that has fostered a totalitarian, oligarchic system, which is currently extinguishing our best efforts to be reflective and meaningful in what we do. And it shows.
There are numerous examples of the consequences of ignoring and dismantling our best practices. The one example that is clearest in my mind is witnessing the violence of Spirit of the Dead Watchingpaired next to The Yellow Christ during the staff preview of the Humble and Humanexhibition. A label accompanied the two paintings that barely acknowledged that the naked body on that purple bed was a 13-year-old indigenous girl named Tehamana. The label did not address that the artist sexually abused her, gave her syphilis, and colonized her home. When I saw the cross near Tehamana’s gaze of terror, I was immediately transported to the terror I experienced as a young girl after being molested by a worship leader. On that purple bed I no longer saw Tehamana, it was my naked body, exposed, and my colleagues were collectively watching.
I immediately wrote a detailed letter to leadership describing how the pairing fell into critical cultural sensitivity and interpretive errors that any museum educator would identify, including the dangers this presented for our communities. I asked how the DIA was preparing front-line staff to handle conversations around power dynamics, colonial abuse, and sexual assault — particularly of minors. I was especially worried as we were about to open the exhibition that annually drives our largest indigenous participation, Ofrendas: Celebrating Día de Muertos. The DIA was also about to receive hundreds of students who visit to celebrate the student exhibition show. Most troubling was knowing we were the hosts of two groups of sexual abuse survivors who engage with the institution for healing. All in all, I did my best to make clear that my experience had fulfilled the mission of the institution: I saw myself in art, and it was horrifying.
Soon after, a local social worker postedher own experience, an episode that confirmed what I had warned to museum leadership days ahead. Attempting to prevent further damage, I used all of my available channels and resources to bring up the issue and seek a meaningful response. Instead of a responsible solution, I ended up in the HR office, told that 1. The “Strategy” (senior leadership) team had discussed and determined that this was largely a personal issue (meaning, only I had a reaction since I was molested as a child), and 2. That the DIA was not going to be a censoring institution.Which is a lie.
Across museums we censor, and we do it all the time. It is done strategically, systematically, and at the wish of decision makers. We do it for money, to protect reputations, out of ignorance, or to please the political views of the one audience most museums seem to be willing to create a space for. And that makes us complicit.
We censor the stories of colonial abuse, we censor the truths of how we acquired our collections, we censor the pain of communities of color, we censor the struggles of women. The biggest burden I personally carry is the way museums censor the voices of their workers of color and our allies:
We are subjected to these systems and are told that to navigate them we have to stay quiet or forgo our careers, even though these systems, which are put in place by the powerful institutions that we work for, often directly exclude or harm us.
Instead of being allowed to do our best work and meaningfully contribute to the field, we have to meet behind closed doors to encourage each other and share resources on how to deal with the Amy Coopers of our own institutions, those who — probably even unconsciously — look down at our expertise, who know that our voice is limited, and who use that to their own advantage. There are known reports on the psychological and emotional consequences of dealing with systemic racism in museums. After the situation with Tehamana, as well as other related experiences I had to endure, I was forced to take a month-long mental health break.
I have been told that if we stay quiet and play the system, eventually things will change. But how am I supposed to have hope if at my institution decades of museum education and visitor-centered practices were dismantled in a matter of a few years? Those practices led to the inclusion of my communities. I remember the first day I visited the DIA and saw myself in art, embraced as part of humanity, by the creative collective memory of the multitude of nations. Those practices that made me feel accepted, no longer an alien, because that day the DIA was speaking directly to me: the immigrant, the Mexican, the woman of color — and it told me that I belonged.
The conversation that prompted me to formally resign happened at the end of a call with the team discussing digital experiences during the first week of the recent protests against police brutality. After not hearing anything related to the Black Lives Matter movement, I raised the question of how the institution was planning on responding. The deputy director replied that, “since in earlier conversations we had discussed DEAI considerations, all of our digital offerings should be healing and helpful to our Black communities”. Unsatisfied with the reply, I asked how the institution was planning on meeting the specific, personal needs of our Black communities and the rest of our audiences affected by the current situation. “I have to go”, she added as she signed off the line. I knew that I too, had to go.
Any statements the DIA has released since have read to me like attempts to prevent the type of backlash that many museums are facing across the nation for weak responses that do little to recognize our part in supporting white supremacy. We have to remember and acknowledge that the victims of systematic racism are not only those at the end of a gun.
“The entire system and structure of this country has been built on racism. And that is what systemic racism is.” During a recent discussion hosted by AAM on Racism, Unrest and the Museum Field, Lori Forgaty, director of OMCA, encouraged museums to take the necessary next steps when she stated “It is the laws, the structures, the roles, the government, property ownership, every facet of our life. Museums have been built on that power of white people over people of color and particularly Black people.”
I personally find it criminal to take money from African American donors and supporters, and benefit from the hard work of my African American colleagues as we actively turn our backs on practices that are specifically designed to protect them.
If leadership actually understands the complexity and ramifications of the situation, does that mean they don’t think we can meaningfully contribute to the transformation and future of our communities? if we don’t believe we have an integral role in this, then what’s the point of our museum at all, other than retaining, increasing, and collecting people’s wealth? How can we believe in the transformative power of the arts and yet so blatantly ignore or even deny its potential to inflict severe pain and trauma? Why do we deserve the support of our diverse communities if we do not do our best to respect them and incorporate their diverse perspectives?
The only way I see my beloved institution restoring the quality of work our constituents deserve is if it has the courage to look in the mirror and meaningfully reflect, then commit to not only apply, but to actively endorse the development of visitor-centered, education and evaluation practices that lead to the eradication of racist structures. I also believe it is crucial to add layers of transparency and accessibility that protect our legacy and ensure the work is not dependent upon the competency of the leadership in place.
I encourage the DIA Strategy team and Board of Directors to discuss their stance with our audiences. I support the millage and the institution — I always will — but our communities have the right to ensure the institution uses their investment in a way that will most benefit them.
While some might interpret this letter as hateful, I want to emphasize it is written out of love. My heart is certain there are good intentions amongst the leadership of the Detroit Institute of Arts.
I was told this letter will ruin my career, that I will be forever labeled as a disgruntled employee. I disagree. This letter exists as a tribute to the immeasurable support that my colleagues have gifted me with, and that has resulted in courage. I look forward to the days ahead as I plan on applying to a research-based postgraduate program that explores the arts and technology and how they affect communities of color, particularly indigenous peoples. But for the following weeks, my plan is to focus on recovering from this all. I look forward to that.
At 3:05am, a few hours before delivery, I wonder how to end this letter.
I do not think I have anything left to say at the time, but the words by James Baldwin in his book, The Fire Next Time, are compelling. It is an encouragement to imagine the opportunities ahead:

“To accept one’s past — one’s history — is not the same thing as drowning in it; it is learning how to use it.”

Thank you, DIA, for everything. I am hopeful.
A. Andrea Montiel de Shuman

Wednesday, June 10, 2020

Injustice In Science [Museums]

Many of you are probably old museumcampers. Nina Simon, Lauren Bentua, and many others would host us in the halls of the Santa Cruz Museum of Art. And like Camp, those people you talked to huddled late at night in the Lobby hold a special place in your heart. Ivel is one of my fellow campers. She has a big heart and a great smile. Combine this with a conviction that science education can be part of a more just social, and you have an extraordinary voice to think where we go next in this field.

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Injustice In Science [Museums]

These days it seems like all cultural institutions and organizations have put out a statement rebuking racism and aligning with justice movements, science museums and centers are also joining in. The statements purport “standing with the Black community” and to be “devastated by the murders”. It’s hard to see now how these statements will manifest into meaningful action, especially since it seems like many of these same institutions have been languishing over issues of diversity, equity, access, and inclusion (DEAI) for decades. The systems in which these organizations are operating under are not designed with these tenets as part of their fabric, in fact  the opposite is true. Organizations are perpetuating systems of oppression by their very nature. Science is not absolved from justice issues. Historically, these institutions have claimed the “neutrality” and “objectivity” of science to divorce themselves from reckoning publicly with systemic racism. The veil of neutrality has been lifted, the time to bring justice to the forefront is now.
One of the ways I have thought about this in my own life (as a person of color) is “how do I thrive in a system I am actively trying to overthrow”, it seems counterintuitive. If we map this line of thinking onto an entire organization it becomes even more problematic, there are Board of Directors and employees to contend with.  When people talk about “systemic oppression” what are the systems they are referencing? What are their names? Is it capitalism? Is it the hierarchical structure of organizations? Sexism, racism? All of the above?
As a self proclaimed solutions oriented positivist I have been trying to overcome my helplessness by identifying promising ideas around change. I would like to share them with you, in case they resonate as something you could do and/or propose in your organization. When we think about mapping these ideas onto an organization I think about how museum leadership can take these on personally as individuals (CEO, COO) and as departments (Human Resources, Education) and so on.
Accountability- any statement about an institutional position on racial equity should be accompanied by what action steps the organization is undertaking to challenge the status quo. Acknowledging your role in structural racism is a good start but not enough, what are you going to do about it? Who is keeping you accountable?
Vulnerability- it’s ok to be wrong and to not know what to say, don’t let that paralyze you. Especially when it comes to creating a space where we can grow and come to terms with the extent and ramifications of privilege. No one is expecting you to have all the answers- cultivate the courage to admit that and work on this together with others. Be transparent about it. 
Humility- most of the great leaders I have known have been humble. What does it mean to truly embody the principles of being a work in progress? Admit you don’t know everything, don’t pose thoughts as gospel, be ready to admit fault, don’t cling onto your dogmas so tightly, and elevate the voices of those around you. 
Patience & Persistence- these have to go together! I get tired, I take a break, I keep on it. It's helpful to know that resistance can take on different forms and important to know that it is slow. I have to remind myself often of this because I want to see change happening yesterday, which it did, and does keep on happening.
Coalition Building- you can’t do it all by yourself! FInd people who are interested in doing the work and surround yourself with them. Follow them on social media and connect with them if you need help. Not everyone (maybe not even most) will be motivated to do this kind of work, don’t be too discouraged by this, focus on your journey.
Science museums are a forum and a space for communities to tackle issues that are important to them- climate change, poverty, food insecurity, air and water quality. Science has a role to play in creating a more just society and science museums are an integral (and I hope inextricable) part of that. They are connectors that work to bridge scientific communities & research with people who don’t necessarily identify with the scientific enterprise. They inspire curiosity, promote inquiry, encourage failure and critical inquiry, it’s a good time to focus on doing these things with a lens of social justice!
Ivel Gontan is a Community Science Fellow at the Association of Science and Technology Centers (ASTC), she has spent the last 7 years working in science museums with a focus on connecting communities to science to advance their own priorities.

Thursday, May 28, 2020

Empathy-Informed Balance in the Age of Coronavirus and Beyond

Some Internet People say some that sparks something in your brain. Some Internet People strike the flint every time. Ellice Engdahl is one of those internet people for me. Every thoughtful medium post and every considered tweet, they also get me thinking. I will say since noticing her online, I've since met her. So, she isn't just Internet People, I assure you. But, I hope this blog post will get you following her. Once you feel the spark, over and over, you'll know what I mean.

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Author: Ellice Engdahl

When Seema asked me to write a post “taking stock of the industry,” I started to run through all the things that have been bouncing around my mind since the world changed. There were many, covering the personal and the professional (which, as this community knows well, is also personal), but I kept looking for some elusive grand unified theory to tie them all together. At last it came to me: balance, informed by empathy.

It’s human at times of great upheaval to want to just react, moving all the way to one side of the spectrum on any given decision. Even in physics, every action has an equal and opposite reaction, right?  But I’d argue that the best way to proceed is the middle path. Cultural institutions aren’t always the best at this—we are often all in or all out.

But the world is in a different place now than it was just a few months ago. We’re all starting to see the gaps and fragility in institutions and systems we may foolishly have believed were rock-strong, or at least unlikely to be tested so vigorously. A recent episode of the podcast On Being discussed how people who’ve encountered deep suffering lose the ability to distance themselves from suffering in others, quoting Pema Chödrön’s When Things Fall Apart:
“This kinship with the suffering of others, this inability to continue to regard it from afar, is the discovery of our soft spot, the discovery of bodhichitta. Bodhichitta is a Sanskrit word that means “noble or awakened heart.” It is said to be present in all beings. Just as butter is inherent in milk and oil is inherent in a sesame seed, this soft spot is inherent in you and me.”

If this is true, multiple months into this pandemic, we may all have discovered our latent noble heart.  In coming weeks, months, and even years, we should use our bodhichitta to move us forward in a balanced way. Here are a few of the ways we might try this, to behoove us both during the current crisis and beyond it.

·         Find the balance between managing your budget and taking care of your staff. Megan Smith incisively covered the sad state of staffing in the museum industry pre-coronavirus, as well as her fears for staffers post-coronavirus, in a previous post for Museum 2.0, so I won’t belabor this one. We clearly need to find the balance between keeping our institutions financially viable and treating our workforce as it deserves to be treated. This wasn’t easy before and it will be even harder now, but as attention to labor concerns increases and our understanding of who “essential workers” really are shifts, now is the time.

·         Strike a balance between “real” value and perceived value. Which staff now seem the most critical to your institution? Is it the same ones you thought it was before the pandemic? Who isn’t laid off, furloughed, or let go? Which planned projects seem worth the staff time and dollars you had allocated to them, and which don’t? Are you just setting these aside with the idea of returning to them all later, when funding is available, or is a larger re-evaluation merited? What really moves your institution forward, and what is unnecessary whiz-bang?

·         Establish a fair balance between the global state of emergency and individual professional concerns. It’s easy in these unprecedented times to be willing to set aside your “normal” professional concerns—professional development, say, or treatment at your institution that doesn’t seem fair or equitable. I’m not saying that you shouldn’t apply some sensitivity, given the scenario we all find ourselves in, but now is not the time to be unnecessarily selfless or accommodate away fair treatment—especially for marginalized groups and women, who are often quick to give things up for the greater good, or let them go because accommodation seems like the only option for career advancement. We should all be giving back now, in whatever ways we can, but the burden of selflessness shouldn’t fall on the same shoulders it always does. This goes both for yourself and for those around you, who likely need your support now more than ever.

·         Balance your assumptions and your audience’s needs. I’m finding it interesting how often lately I hear people talking about what they personally need in this time (vis-à-vis digital content, virtual experiences, physical safety, comfort, etc.) as if that is what everyone needs. The old “people don’t want x, they want y” declaration by an oblivious product manager or development team is a long-standing bugaboo against which ideas like user personas, co-created content, and design thinking have fought back. Still, we should keep at the front of our minds that right now, human needs and wants vary as widely as ever—if not more widely—and your museum shouldn’t take for granted that it knows what will work for everyone. Make some assumptions, but prove those out by asking your audience(s) and examining their reaction to what you’re doing.

·         There must be a balance between your mission and your messaging. This is a corollary to the above: What parts of your mission match up to what your audience(s) really need right now? What parts don’t? If you are communicating without doing this analysis, you run the risk of appearing tone-deaf. Bring your bodhichitta to your brand.

·         Reassess the balance between slick-and-produced and real-and-authentic. This is a corollary to the above corollary: In an era where we are all becoming accustomed to seeing the bookshelves, bedrooms, children, and pets of our coworkers and public figures alike, I’m hoping we’ll reassess how much fit-and-finish is truly needed to get our institutional messages across. Sometimes quick-and-dirty does the job better than a slick puff piece ever could.

·        Balance conscientious preparation with agility. It’s been informative to see the range of museum responses to a world in which people cannot physically visit our campuses. Some museums have had robust digital programs for years, and pivoted easily (or seemingly easily) to a digital-only presence; others have not made digital a priority and are scrambling to adjust; and then there’s every degree in-between. It’s hard to ding any cultural institution for not preparing for a future so few of us saw coming, but there’s always been a need to pivot when unexpected things happen. Right now, we have to continue to prepare for the future we anticipate, but also constantly readjust and switch things up as the world changes around us. One lesson I think we’ve all learned (or had reiterated): Having fundamental documentation of your collections and your physical space opens up near-infinite possibilities to build upon. (See the note above about what moves you forward vs. whiz-bang.)

At the risk of sounding like the hippie-at-heart that I am, I think using our newly-awakened hearts to bring balance to our institutions has never been more important—or more possible.  Let’s do it.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford, where she manages ongoing collections digitization work and facilitates storytelling on the web. She knows from experience that life is damned hard, so spends a lot of time thinking about how to make it better for herself and others. You can find random thoughts from her on Twitter and Medium.

Tuesday, May 12, 2020

Do they “get it” now? The value of #musesocial and #musetech in the era of COVID-19

Lori is one of those people you'll never forget meeting. If I needed someone to help me take over a small country or plan a giant party, I'd like her on my side. Or rather, I'd be glad to be on her side. She's a force, full of energy, and excitement. But, like the best of high-energy people, she's also intensely supportive and collaborative. In a field where we often work on our own, in isolation, people who are proactive about connecting constructively with others can feel rare. I'm thrilled that this co-conspirator is someone I know--and someone who is willing to share her ideas here.
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By Lori Byrd-McDevitt
After a decade spearheading the social media presence at the world’s largest children’s museum, Lori now co-owns her agency 1909 DIGITAL where she helps others with their digital strategy. She founded the Museum Social Media Managers Facebook Group as well as the MCN Social Media SIG, and she currently is behind MCN’s social channels. She is an adjunct in JHU’s museum studies faculty.

I’ve been thinking a lot about the value of the digital museum sector over the past month. From the second that museum doors started closing to the public, it was an ah-ha moment—“We were made for this. It’s our time to shine. Let’s do this.” But something that’s so obvious to me isn’t necessarily so obvious to those decision-makers in the C-suite. Or it’s taken for granted when you make it look so effortless. Consider too that it’s not easy to articulate this value for those who are in it...you just do it, because you’re awesome at it. 

It’s been keeping me up at night, the issue of finding a way to concisely illustrate how you’re impacting—even saving—your museums during this actual crisis scenario. Okay fine, if I’m being honest, I’ve had to be consoled after being found crying over the matter on more than one occasion. “What’s really wrong?” I was asked. “I just want to save my friends’ jobs. Things are moving too fast. I’m not doing enough.” Sounds dramatic, I know. But it’s honestly how I feel.

I had to let the “fix this now! *stomp* stomp*” idea go, or I’d drive myself insane. Boards and CEOs that are going to make quick decisions about layoffs and furloughs wouldn’t change their minds because of a blog post or a whitepaper I wrote tomorrow. Organizations who are unfortunately so fiscally fragile that they permanently layoff staff a week after closing, or who have poor leadership who wouldn’t even think to cut C-suite salaries before getting rid of jobs,—these are not my audience. Sharing the immensity of the value of #musesocial and #musetech is a long game, and it’s one meant for the smart leaders who will listen as they’re making tough decisions in the months ahead.

Let’s unpack all of this, shall we?

Fact #1: You stepped up, epically. 
When museum doors closed, those behind the museum websites and social channels stood up and said, “We got this.” Who made that happen? You guys did. In whatever way made sense for your organization, whether it was big or small. Whether you had a lot of power, or if you had only a little bit of power and had to push through a lot of internal politics to do a tiny thing...you did it.

A helpful thing to do:
Don’t forget that. Don’t forget that you and your team were the superheroes when your supervisors and CEOs take credit. Don’t forget it when others forget it, either.

Fact #2: It matters to people. 
Yesterday feels like a month ago and last week feels like a year ago. The popular quarantine “thing” changes by the millisecond. Don’t worry about that. Know that the thing you made, and the things you continue to make, matter to your audiences. Whether it’s local interest or a specific niche. Also, think about the big picture. Museums have made waves. Check out any of the national and international press about museum technology and social media. You’re all contributing to that. Whether or not virtual museum tours are as “cool” as baking bread at home this week. What you’re doing matters.

A helpful thing to do: Don’t forget to take a breath and capture your metrics. Look at the full context of your social media engagement and what is different about now and typical content.

Fact #3: You share the love.
Beyond freely sharing your organization’s beauty, humor, and history with the world, you’ve also shared your learnings with one another. You’ve taken the time out of your head-spinning busy days to respond in a Basecamp, Twitter, or Facebook thread about a timely technical topic. You’ve contributed to a webinar, whether as a guest or a chat participant. Perhaps you’ve been interviewed about a campaign to share behind-the-scenes tips, or you’ve blogged about it on your own. This information-sharing is invaluable at a time when reinventing the wheel would truly be a detriment to our field. 

A helpful thing to do: If you’re participating in these community discussions, make sure your superiors know that you’re showing initiative and value in this way. Whether it’s sharing information or seeking it.

Fact #4: We must document it. 
Look around you. This time is historic. You know this in the sense that many of you are asking your communities to virtually contribute content (side note: another way you’re providing value!) It’s also a watershed moment for our sector. You have become the epicenter of content flow; our platforms are the necessity for colleagues to stay relevant. For years you’ve fought to be taken seriously alongside other departments, and you’ve now risen to the occasion and knocked it out of the park. We can’t let this moment pass without thoroughly documenting your efforts. It’s essential that we take the time to write case studies, gather metrics, capture screenshots. 

A helpful thing to do: Submit proposals to virtual conferences (like MCN!), even in the midst of uncertainty. Formally documenting your projects is so important. Don’t underestimate your contributions. It’s a tough time to submit proposals when museums have restricted budgets, but know that professional organizations are doing all they can to ensure the community can participate. 

And so, there’s not one answer here. Just as we’ve naturally been collaborating from day one, we’ll continue to collaborate day after day. Priorities will shift as inevitable furloughs and layoffs continue, but we’ll maintain our resourcefulness, humor, and creativity in spite of it all. When those museums suffering through staff reductions bounce back, we should be ready with resources to make it an easy decision to rehire, or newly hire, a digital team. Brilliant case studies can show them just what they’re missing out on. For those organizations thrifty and smart enough to maintain their #musesocial and #musetech staff during the crisis, I know this surely isn’t our only “time to shine.” It’s just the beginning of our blindingly sparkly reign as digital-first museums. 


Thursday, May 07, 2020

Covid-19 and Museum

As we are all making adjustments to living through a global pandemic I've tried to reach out more. As a Historic Interpreter for Telfair Museums, I would lead visitors through the Owens-Thomas House and Slave Quarters on a 45 minute guided tour of antebellum Savannah history discussing politics and urban slavery.  When the Museum closed I was expecting the next few weeks to be different.  
When my institution first closed I decided to reach out to twitter for interaction. Normally I use twitter to follow to network and learn about how others are making changes in the field, expanding audiences, and the history we interpret.  Twitter is how I first learned about the #museumsarenotneutral and #museumsrespondtofurgusion (from Aleia Brown and Adrianne Russell) and ongoing conversations about transparency in hiring practices.  I knew that I would miss the social aspects of my job. As an interpreter, research and tours dominate my professional time, in this time of transition I’m eager to learn from this moment and what better way than by talking with people.
In my initial calls, I was interested in learning how others were coping. I was hoping to chat, discuss our emotions during this moment, vent if need be but mostly, be there for each other.  I felt like these connections would help us grow in this moment and if people were doing good work we wanted to share.  I felt like one on one of these conversations could be honest, supportive, and genuine in our feelings.  These created communities allows many of us to process this moment with each other.  
I set up digital lunches. I hoped, at this moment of many museum professionals working at home, that I could have some digital lunches.  I had these digital meetings with historians and museum professionals at various levels, specialties, and locations. Previously I had become interested in public history in Baltimore, a graduate student in North Carolina, and a professional in Savannah but my conversations expanded to NY, New Jersey, South Carolina, California and Tennessee.  We discussed our passion for history, art, and education. We mourned each other’s furloughs (mine arrived halfway into April), our different state’s response to this moment, and missing our favorite coworkers. We traded working at-home methods, streaming recommendations, and self-care tactics. When I talked to Sierra deGroot of the Poster House in NY, we did a full deep dive into cartoons from the 90s and early 2000s and where they are currently streaming.  We gave each other the minor assignments to watch a movie from our childhood (me Space Jam and her A Goofy Movie) to relax.  I saw and still see this ongoing need to connect as an opportunity to create a community to grieve with during this moment but to also help each other chill.  
Twitter, like all social media, allows me to curate my view of the outside world. I’ve been interested in how other institutions are handling this. Working in museums is a constant learning opportunity thus it is important to see who is being inventive at this moment. Who is taking risks in finding new and inventive ways to serve audiences? Who is serving the community’s needs? Who is explaining the complicated museum finances of what museums can and cannot do at this moment? The twitter account and collective art + museum transparency has been tracking in twitter thread and spreadsheet.  Seeing what museums are furloughing pro-union professionals, what museums are determined to keep going, and who is not planning on reopening.   These conversations have been bubbling up for a few years but this moment we’re looking at priorities of institutions.  Many of us find joy in the social media account of the National Cowboy Museum but isn’t also an example of bringing new voices to the table.  This moment leaves us open to connect through our love of this field and less serious things like cartoons This moment can be learning opportunity for many of us learning how good work can occur, how staff can be protected, and how history and art both soothes and protects us during national tragedies. But maybe more important we can learn is how to connect with each other.  With that connection, we can focus on each other.  So for other professionals working in museums, historic sites, national parks, and other places for public humanities I urge you to reach out to each other to strengthen the communities you are a part of.  


Tuesday, April 28, 2020

Let's Be Honest

Many museum conferences have a moment of unfettered camaraderie and unvarnished joy--that moment is at karaoke. If you've not made it to one, not had the full heart of swaying with faraway conference friends as Wonderwall is sung with much more joy than the Gallagher's could imagine, you're in for a treat when you finally join us. It was one of those moments when I was standing on a banquet (why question the story now?), and belting something I had no idea I knew the words to with someone else. Megan was the person also standing on a banquet singing along with me.

That moment is a bit of a metaphor for me. When I read Megan's tweets, I often feel as if she is saying exactly what I think but better. She is also hitting it just right, telling the truth that we didn't know we needed. I'm not surprised her essay is entitled "Let's Be Honest", because that's exactly what I hoped she'd do. In this moment of uncertainty, honesty is the greatest gift you can be given.
--
Author: Megan Smith



How are you?  

I’m grieving. I bet you are too. It’s awful, watching our beloved field crumble. Every day--more layoffs, more furloughs, more people and institutions who were already balanced on the edge pushed off.  

I know that there will be a rising. Because museum people are the most creative, devoted, and scrappy people in the world. We know how to do more with less. We pour our hearts and souls into our work.  

But that’s also what I’m afraid of. 

As the museum field eventually bounces back, there will be pressure for us to accept not only the pre-covid status quo, but even less. Universities will be eager for tuition income. Cash-strapped institutions will ask us to sacrifice because they know our deep love for this work and our enormous desire to save what we had. Those of us still employed will be grateful just to have jobs.  


It was in this admittedly depressing mindframe that I wrote the following tweet last month: 

I was pretty shocked by all of the people who thanked me for my honesty. I assumed this was something we were all thinking. Are we just not saying it enough? 

What other common museum knowledge needs to be said out loud, again and again?  Do these resonate with you?
  • More people want to work in museums than there are jobs that exist. 
  • The museum field has always been dependent on unpaid and underpaid labor. Raise your hand if you’ve been an unpaid intern, a volunteer, or a contractor with no benefits in a position that should have been a salaried staff position... (check, check, and check.)  
  • The profession has been overly glamorized. Yes, there are moments of transcendence. But there’s also paperwork, and personnel issues, and the ups and downs of office life. 
  • The challenges don’t stop once you get your foot in the door—there are major roadblocks to career advancement at every stage.  
  • You don’t need a graduate degree to work an entry-level museum job, and museums often require them simply as a way to reduce the enormous numbers of applicants they get for every position. It’s a buyers’ market, as far as museum labor goes.  
  • Many of us settle for wages and working conditions we wouldn’t accept in other industries because we feel lucky to do work we consider meaningful and often even part of our identity.  
  • All of these challenges are amplified by the systemic racism, classism, and sexism embedded in our industry. 

When we speak and think about museums, many of us naturally focus on the joy and wonder, the visceral excitement of handling collections, the powerful feeling of bringing people together. Are enough of us being honest with ourselves, with each other, and especially with people who are looking to get into the field?    

Because before we rebuild the museum world we want, we need to be honest about the current reality. We won’t be able to make the changes the field so desperately needs if we return from COVID-19 just grateful to be here. We must reimagine and build a museum field that is stronger, more just, more honest, more humane to the people that are its heart and engine.  

Three years ago I was in a brainstorming workshop about a women’s history exhibition. After a series of academic talks, my friend and mentor Janeen Bryant asked the whole room to stand up.  She began to chant, over and over, asking us to join in:  

We can’t begin to heal until we tell the truth.  

We became a chorus, our vocalizations a pledge to each other to not back away from what was true, no matter how seductive or lucrative it might be to pretty things up. It was a powerful moment, one that I’ve been thinking about ever since, and it's resonated even more over the last month and a half.  

We can’t begin to heal until we tell the truth. Let’s rebuild, with full hearts, but with clear eyes, too. 



Megan Smith is Senior Creative Developer at the National Museum of American History.