Wednesday, December 21, 2011

Open Thread: How Does Your Institution Say Happy New Year?

It's that time of year when inboxes fill up with digital thank you's, happy holidays, and end-of-year solicitations. At the MAH, we had an intern who worked this summer and fall to create a video (her first!) to reflect some of the new activities at the museum. We didn't really have a plan for what we would do with it, but when it was done, I suddenly realized we had a great way to showcase 2011 to our members, donors and friends. (Warning: the song can get stuck in your head, and yes, that is my dad singing.)

And that made me wonder: how do other organizations showcase their work at the end of the year? What do you do to ask, tell, share, and celebrate what's been happening at your institution? This year, I've seen everything from heartfelt solicitations (Young Playwrights Theater) to surreal pop culture singalongs (MCA Denver) to impressively-produced, collaborative, yet poignant pop culture singalongs (Detroit Science Center, which closed one month after this video was released).

Enjoy our video and share your own via the comments. I don't really have any brilliant ideas on what makes a good end-of-year video (except that it should be short). I'd love to hear your thoughts on what works and doesn't. If lots of people share their videos in the comments, I'll write a follow-up post next week based on some of the apparent trends.

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