Wednesday, April 01, 2015

MAH Theory of Change, Part 2: A Multimedia Walkthrough for Your Feedback

Last week, Ian David Moss and I both blogged about the process of developing a theory of change for the Santa Cruz Museum of Art & History. Here's my post, and his. This week, I'm focusing on the WHAT of the project instead of the HOW, with a slideshow we made to describe the theory. 

What is your organization all about? What are you trying to accomplish? How do you connect the work you do to the goals you seek?

At the Santa Cruz Museum of Art & History, one way we're answering these questions is with a theory of change. It's a logical flowchart that connects activities to outcomes to impact.

There's a lot packed into this simple image, so we made a five-minute tour of our theory of change, featuring voices of staff members at our museum. If you can't see the slideshow in the post, click here to access it online. It has audio, so make sure you have speakers or headphones.

I'm curious how this slideshow comes off and whether it makes it easier or harder to understand. I'd love your feedback on it. We had fun making it, but I'm not sure whether it's the clearest way to engage with the theory of change.

This theory packages together so many of the things we're passionate about in our work at the MAH, and I'm trying to find the best way to convey these concepts. Please share your questions and comments--about the format, the content, or whatever strikes you. I'd love to engage in a discussion with you about it based on your reactions.

If you are reading this via email and would like to share a comment or question, you can join the conversation here.
blog comments powered by Disqus